Idea # 14 - Nespresso in Buenos Aires

While visiting Buenos Aires, I stayed at the very smart Tailor Made Hotel. After waking up to a sun-filled private courtyard, I experienced the delight of Nespresso.  The day began by selecting an aluminum coffee packet and plunking it into the Nespresso machine. Voila! a perfect cup of coffee at the touch of a button.

I began daydreaming about Nespresso.

Nespresso is mastering the art of coffee marketing with an eco-conscious website where you can order machines and coffee refills.  The website says they're planning to develop a recycling program for the  aluminum packaging on a country-by-country basis. Switzerland has 1,190 collection points - so what does that say about the power of Nestle??

So, idea #14 is about daydreaming about my perfect Tailor Made Hotel holiday over a cup of paper-filtered coffee that actuallly doesn't taste too bad.